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Jennifer Lopez
We were brought in to do an audit of Jennifer’s social media & digital activities. Within 6 months of taking over her Facebook, Twitter & Instagram, her social following grew by over 40%, significantly outpacing comparable celebrity brands in the same time period. We also prescribed changes to her brand positioning, developed her Brand framework and made adjustments to her Brand voice & Brand values. We then set out to create some original content that accentuated brand attributes we deemed were a priority.
One such series was designed to get the Hispanic market into Jennifer & Verizon’s new Viva Movil stores. By creating this series of videos starring Jennifer, we: 1) showcased the authentic “of the people” side of Jennifer that most people don’t get to see and 2) created a sense of #AnythingCanHappen at Viva Movil stores.
Produced by Manoj Rao & Benny Medina. Directed by Manoj Rao.
Jennifer Lopez | Kohl’s
I took over the leadership of the cross-functional go-to-market execution for the challenging 2013 Kohl’s AMA real-time social media voting commercial campaign, re-aligning and bridging communications and creative vision gaps between the Kohl’s marketing executives, their creative agency and Jennifer’s management team.
Jennifer Lopez | Barbie
For the launch of the Jennifer Lopez Barbie, we worked with JLE & Mattel / Barbie execs to produce the following 3 Instagram videos which saw hundreds of thousands of views. The campaign garnered national attention on Time.com and PerezHilton…
Produced by Manoj Rao & Cat Chung. Directed by Cat Chung.
Big Block Entertainment | Viva Movil
We were brought in by Brightstar corporation & Verizon Wireless to help conceptualize what Viva Movil’s online wireless experience should look like. Viva Movil was a premium exclusive dealer of Verizon Wireless. We wireframed the e-commerce site and worked closely with a web design agency called Wake Interactive in launching the site, on time & on budget.
Einstök Beer
Einstök is the #1 Craft Beer export from Iceland, and a global brand. We provided the CEO of Einstök some inspiration on how to add energy to the already beautiful Einstök brand in social media by creating timely humorous content based on pop culture memes, and placing Einstök beer front & center.
Big Block Entertainment | Can’t Take It Back (Viral)
We created a full marketing plan & calendar for the release of a horror movie called Can’t Take It Back (2016). Here is the onesheet we created for the film from scratch for substantially less than what the competition was quoting.
Flipswap
At Flipswap, we developed a new brand image for the middle-aged environmental startup. We architected their brand framework and designed a new logo to make it it more appealing to a millennials audience. Here are some examples of creative executions that we developed after re-positioning the Flipswap brand, starting with the redesigned Flipswap logo, an informative animatic video, a national radio spot by Ryan Seacrest, and finally retail point of sales creative and the redesigned website.
Produced & scripted by Manoj Rao. Directed by Bogdan Orlic.
TextNow
For this middle-aged messaging startup with limited budget and marketing know-how, we decided on the key differentiators for their Wireless service, developed the script and produced this 30 second TV spot with our production partner BigBot Studios on an extremely tight budget in less than 30 days. All of this with nothing more than a logo & URL from the client.
Manoj Rao 